Web-Seminar series: First steps for startups entering the Chinese market

Especially in times of Corona and Home Office we want to stay in contact with all companies and start-ups interested in China and look forward to the time after the crisis. Therefore we have created a webinar series with Martin Gothe, China expert and partner in the DC-Hub Office Shanghai.

This series is intended to give first insights into China business, answer further questions and initiate and promote the exchange between interested parties. From 7 April onwards, there will be a weekly webinar. We are looking forward to lively participation.

All webinars are held in German.


Martin Gothe, DC-Hub Office Shanghai

Webinar #1

Setting-up your Business in China

  • Where to Set-up as startup in asia / China
  • What legal form
  • Support
  • Necessary funding
  • Partner, investors, clients
  • Legalities and processes
  • Money transfer to/from China

Tuesday, 07.04.2020
10:00 AM (German time, GMT+2:00)

Webinar #2

E-commerce in China

  • What platforms exist
  • BAT (Baidu-Alibaba-Tencent)
  • TPs (third party agencies)
  • Budget for e-commerce
  • Payment systems
  • Chinese vs. western e-commerce strategies

Tuesday, 14.04.2020
10:00 AM (German time, GMT+2:00)

Webinar #3

Sales & Marketing in China

  • Marketing in China
  • Agency oder own network
  • Budgeting for marketing in China
  • Startup through Hong Kong or Singapore
  • Sales: B2B, B2C, O2O
  • Importance of Chinese e-commerce in China
  • South East Asia, growth market and potential

Tuesday, 21.04.2020
10:00 AM (German time, GMT+2:00)

Webinar #4

Product-Market-Readiness for China (PMR)

  • Preparing the Market
  • Reach PMR (Product-Market-Readiness)
  • Be there – it is necessary
  • Support to get for Product-Market Readiness
  • Growth Hacking (Chris Zheng – Guest tbc)
  • Importance of PMR

Tuesday, 28.04.2020
10:00 AM (German time, GMT+2:00)